Scoopful
AI-Powered diet companion mobile app
Principal Innovator & Designer
DriveFlorida.org
Government appointment management platform
Principal Innovator & Designer
How I Make an Impact
Solution Innovation
Translating Problems into Actionable Solutions.
Turning Vision into Reality through Cutting-Edge Innovation.
Harnessing Creativity to Drive Breakthrough Solutions.
Innovative Approaches for Modern Business Challenges.
Product Strategy
Crafting strategic roadmaps for impactful results.
Aligning Business Goals with Market Needs.
Strategic Planning to Drive Sustainable Growth.
Developing Roadmaps for Market Success.
Product Design
Visualizing ideas into reality with design tools.
Creating Intuitive and Engaging User Experiences.
Designing with Purpose, Crafting with Precision.
Transforming Concepts into Visually Stunning Products.
Innovation and Design Showcase
Scatterhead Comics
Product demo for a Benelux targeted comic platform
Product Lead & Designer
Florida DCF
Abuse and neglect reporting for school-age children
Design Consultant
Featured Clients and Collaborations
Royal Caribbean
Problem:
What is the customer sentiment over skydiving simulators on cruise ships?
Qualitative Research:
Intercept Interviews | Focus Groups
Papa Johns
Problem:
When are key considerations when customers choose to order Papa Johns?
Quantitative Research:
Survey Design | Data Synthesis
ADT
Problem:
What is the top-of-mind competitors in ADTs undersold markets?
Quantitative Research:
Survey Design | Data Synthesis
Firehouse Subs
Problem:
How do menu item changes affect customer buying behavior?
Qualitative Research:
Intercept Interviews
Extended Stay America
Problem:
How effective have marketing campaigns been to increase brand awareness and consideration?
Quantitative Research:
Data Aggregation | Data Analysis
AutoNation
Problem:
What is consumer brand awareness and consideration for AutoNation?
Quantitative Research:
Survey Design | Data Synthesis
Atlantis Bahamas
Problem:
What alternative accommodations might customers make after a product change?
Secondary Research:
Data Aggregation | Data Analysis
Kohl's
Problem:
How might customers distinguish and choose Kohl’s over other department stores?
Qualitative Research:
Intercept Surveys | Undercover Employee
Time Warner Cable
Problem:
How are Time Warner sales associates conveying value proposition to customers?
Qualitative Research:
Undercover Customer
H.H.Gregg
Problem:
What factors are driving customers to store locations and making purchases?
Qualitative Research:
Intercept Interviews
Awesome Motive
Problem:
How can Awesome Motive provide end-to-end solutions for its customers?
Strategic Acquisitions:
Customer Journey Solutions